Our Focus in August - Growing our list, building a product!
The last two months have been a blur. Ending the CHQ Incubator, we charted a 3-month plan to develop our product and grow a strong list of users who would want our product. We prioritised and set out what was required to meet our goal of transferring all our learnings into a functional MVP.
Growth
We needed to grow our user list by at least 100 people MoM (to reach 530 signups), we wanted to experiment with a number of channels to identify strategies for repeatable growth. We measured everything we had done so far, calculated the impact and cost, and planned based on that.
Here’s how we’re tracking:
450 user signups on our brunch list
165 new signups to the beta app
We've already hit our goal a month early!
Product
Our thinking behind launching a product was to build something more scalable than brunches, that solves the problem, and continuously lets us test our assumptions. We weren’t sure if it would work, but we knew we just needed to start somewhere. So, we productified the Gals Dining initiative as a starting point where users can create and attend small dining events with our community of verified users.
Good, Bad and Ugly
Good
We FINALLY launched our beta app!
Since increasing our Gals Brunch attendee cap from 25 → 40, we’ve managed to hit it every time
Users have been creating their own events organically & joining other users’ events 😱
Bad
Mohammed got Covid which pushed us back a bit
We have a platform, and signed-up users, but there is a lot to fix and improve
Still struggling to find repeatable growth strategies!
Ugly
Both of us were burnt out and felt exhausted. It was a reminder for us to get some rest and be nicer to each other
Our Focus For Next Month
Understanding how people are using the app
Navigating towards more frequent use and organic repeatable growth!
Building and bug-fixing
Kudos
To everyone who has signed up for the app so far and shared it with their friends
To the AWESOME PEOPLE WHO HOSTED EVENTS!
Asks
“Always be a little kinder than necessary“ 🫂
…also check out the app, or share it with your friends! https://go.chillsy.app/